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Coke Zero


Busted Brackets

Some things you shouldn’t try, like giving your wife an anniversary necklace made from your busted bracket. Other things you should try, like the sweet and refreshing taste of Coke Zero. Our job was to show the world some things you _shouldn't_ try during March Madness.

Research showed that 94% of March Madness brackets go bust within 5 hours of the beginning of the NCAA tournament, so we enlisted sportscaster Kenny Smith to help basketball fans make better plans for their busted brackets this year.


Creative Director: David Yankelewitz
Senior Copywriter: Dan Winikur
Copywriters: Tim Stiefler, Peter Nordstrom
Art Director: Belén Márquez