art director
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Thorne

 

thorne:
the frontier within


Do you know how many miles your blood has travelled in your lifetime?

How many liters of air your lungs have breathed since the day you were born?

How many billions of neurons are firing in your brain every second you’re alive?


In a world where technology and innovation define us more than ever, Thorne, a high-end health supplement start-up, believes the next frontier of human progress isn’t out in the universe, or deep inside a server farm; it’s within us.

The Frontier Within is how Thorne sees the human body.

 

The Experience

This idea launched as a beautiful immersive art installation in Chelsea, New York. Using haptic technology and biometric sensors, it captured your body’s data and turned it into a living, breathing 20 foot-tall inner portrait.

 

Respiratory System

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Circulatory System

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Nervous System

For those who couldn’t be in person, we created a web experience emulating the in situ experience.

www.frontierwithin.com

 

The Takeaway: Your Inner Selfie

 
 
 
 

WHO MADE IT HAPPEN?

Group Creative Director: Juliana Cobb
Creative Directors: Ray Smiling & Victor Monclus Gonzalez
Associate Creative Director: Henry Kember
Copywriter: Abe Chuang & Diana Perez
Art Director: Astrid Andujar & Belén Márquez
Design Director: Dan Pulito