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The Refugee Nation

 

THE REFUGEE NATION

What to do when the status of a refugee is forced on you and you have no where to go? For the people no one wanted, the feared unfamiliar crowds with the muffled voices, we created a nation to stand for them, and first on the agenda of the inception of a nation is its statehood symbols. Thus a flag and an anthem came to being, advocating ever since for the inclusion of every refugee in the world, starting with the Refugee Olympic Team. 

www.therefugenation.org

 
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Black and Orange is a symbol of solidarity with all these brave souls that had to wear life-vests to cross the sea to look for safety in a new country. Since I had to wear one I have a personal engagement with these life-vests, and these two colors.
— Yara Said, Refugee artist
 

The Official Video

 

Rio 2016 Olympics

The Refugee Flag was introduced to the world during the games to represent the refugee athletes and millions of displaced people.

 

One Young World

The refugee flag was also officially recognized at the One Young World, under the eyes of the Prime Minister Justin Trudeau, Kofi Annan and Muhammad Yunus.

 

Public Demonstrations

The flag was raised in public demonstrations supporting refugees.

The Flag

 

Refugee Athletes

“A sister refugee from Syria has made this flag for all of us, refugee people. This is a gift I’ll never forget.” Popole Misenga, refugee athlete.

 

Victoria & Albert Museum

“The flag is in the permanent collection of the V&A because it marks a crucial moment in the contemporary history. ”Mariana Pestana, curator at V&A.

 

Celebrities

The Emmy Award-Winner Jeffrey Tambor, the singer MIA and the artist Ai Weiwei embraced the symbol.

The Anthem

 

Refugee Camps and Communities

“Having a flag for the refugees means a lot to me.” Mireille Muluila, Congolese refugee.

 
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MoMA Museum

“People will start to recognize the flag with the discussion” Sean Anderson, curator at MoMA.

 

Oscars 2017

The flag made it to the most political Oscars ever.

 

Makers Unite & The Refugee Nation

The flag is now a primary source of income for newcomer refugees. Making flags out of real life vests, is a project in partnership with Makers Unite

 

Direct Mail Piece

 

 

WHO MADE IT HAPPEN?

Associate Creative Director: Gil Kuruneri
Art Directors: Belén Márquez, Eduardo Lunardi, Arthur Amiune, Renato Tagliari
Copywriter: Imen Soltani
Producer: Akiko Nakashima

CCO: Corina Falusi
Creative Directors: Rodrigo Moran, Ricard Valero, Bastien Baumann
Senior Art Director: Caro Rebello
Senior Copywriter: Artur Lipori

PRESS

Buzzfeed, Huffington Post, New York Magazine, Mashable, CBS News, WIRED Magazine, Reddit, Eurosport, Cadena Ser, Metro Libre, Corriere della Sera, Exame, Cuatro, CCTV AFRICA, DeZeen, Creativity, Global Citizen, Adweek, AdAge, Exame, Epoca, World Prime Time, TredHunter, World News Magazine, Sport You, Azure, Globo TV, The Eye, Hint, We Love Advertising, Pop Sugar, Epif, Media Collective, Ad News, Myinforms.com, New York South East Post, Leader Call, Clube De Criação, TVN, Co.Exist, Upsocl, Quartz, etc...

AWARDS

CANNES FESTIVAL OF CREATIVITY
· Titanium: The Refugee Nation
· Grand Prix for Good: The Refugee Nation
· 7x Gold Lions: The Refugee Nation
· 4x Silver Lions: The Refugee Nation
· 5x Bronze Lions: The Refugee Nation
· 10x Shortlists: The Refugee Nation

THE ONE SHOW
· Best of Show
· Best of Design
· Best of Cross-Platform
· Gold Pencil - Design Logo
· Gold Pencil - Cross-Platform
· Merit - Print & Outdoor

D&AD
· Yellow Pencil
· 2x Wood Pencil

New York Festivals Advertising Awards
· Best of Show - Design
· 2x Gold Award in Design and PR

4A's Partner Awards 2017
· Innovative Partnership of the Year
· Diversity Partnership