art director
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Skittles

 

See The Rainbow

How can we make Skittles' packaging colorful even for the color blind?
In partnership with EnChroma, a company that developed a lens technology to bring color for the color blind, we developed a transparent film using the same technology. The film is laid on top of the skittles' packaging making it the only colorful product at the grocery store for people suffering from colorblindness. 

Transparent Film - Color Blind Vision

Transparent Film - Color Blind Vision


WHO MADE IT HAPPEN?

Chamsseddine Abdelhafidh - Copywriter
Belén Márquez - Art Director

AWARDS

· Finalist Future Lions - Cannes Festival
· Silver - New York Festivals Advertising Awards