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Perrier

 

Perrier Flavors by AKA Corleone

To launch their new range of vibrant sparkling flavors, Perrier wanted to inspire millennials with a work of extraordinary art, rather than just another billboard. A piece of art that transcended the traditional art gallery, and breathed new life into an uninspired, dull neighborhood. Perrier partnered with street artist AKACORLEONE, who created a whimsical 3D art installation, blanketing the building with visions of fruit, flavor and color, turning a forgotten building into a colorful spectable. All inspired by Perrier. 

 

The Building

 Before

Before

 After

After

 

The Out of Home

 

The Making Off


WHO MADE IT HAPPEN?

Creative Directors: Robert Balog, Jeff Leaf
Senior Art Director: Andrew Miller
Senior Copywriter: Dan Winikur
Copywriter: Ashley Dommers
Art Director: Belén Márquez