art director
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Her Oscar

 

her oscar

Gender discrimination in Hollywood is a fact, where only 20% of producers, 13% of writers, 4% of directors and 1% of composers are women. Not being a matter of talent or capability, these film professionals still have to deal with less speech time, fewer protagonist roles, the evident pay gaps and scarcer chances to get nominated.

So we shifted the most iconic symbol in a male-dominated industry to make a statement and raise awareness about gender inequality.

www.heroscar.org

THE PETITION

We opened up a petition on change.org to ask for more gender equal nominations in the Academy Awards.

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THE MAKING OF

Designing a female-shaped Oscar statue was a challenge and a very enriching experience.

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WHO IS TRYING TO MAKE A CHANGE?

Creatives: Belén Aragón, Paula Gete-Alonso, Loipa Ramos, Rodrigo Moran & Belén Márquez